Euan Blauvelt - Director of Research

Euan Blauvelt has extensive experience of market and media research, covering a wide variety of industrial, energy, media and consumer markets in a range of countries, both developed and developing. He has specialised in Media, Industrial and Energy Research. He spent twelve years in Asia, finally as deputy chairman of the Survey Research Group (now AC Nielsen Asia Pacific). He conducted some of the first surveys carried out in Malaysia, Thailand, Hong Kong and Indonesia and designed Asian-profiles, the first multi-national print media carried out in the developing world and the main measurement vehicle for advertising expenditure.

His experience includes marketing on the client side as well as research management in Europe, North America and Asia. His early experience of research in developing countries, without a basis of established statistics, has developed a capability to work from first principles, with emphasis on sample design and market modelling.

Clients have included the US government, Hong-Kong government, Esso, Shell, Reuters, BAT and Dow-Jones. He has a wealth of experience in both large corporations and small companies and has also been involved with many ventures and founded several of his own companies.

He has been involved in numerous projects in a vast array of industries and different countries. He has witnessed how important it is to establish whether you have the right product or service and where your market is before you attempt to sell anything to it.

Christina Sundqvist - Managing Director Sweden

Christina Sundqvist has a great deal of experience in the sales process from a both a face-to-face and channel sales perspective. After completing a degree in International Business Administration and International Economics at the American University of Paris, she joined IBM’s European Headquarters in Paris. She then moved to IBM’s Stockholm office as a sales representative.

She held various positions within the sales organisation such as Territory sales rep, IBM Nordic Year 2000 Manager for Small and Medium Businesses, which included responsibility for developing the coverage model, implementation and sales coaching for a Nordic sales force and Channel Management through which IBM drives a substantial part of their business.

Then as Client Business Partner Manager for IBM’s largest Nordic Partner, WM-data she designed and implemented the business strategy and had overall responsibility for the sales results.

She then moved to WM-data where she was involved in building a channel management strategy for WM-data and their strategic partners, as well as continuing to work with the relationship with IBM and implementing a training plan and mentoring the sales force and coaching them on an ongoing basis.

Melany Krangle - Managing Director  UK

Melany Krangle brings experience of sales and marketing specifically within the Research, Business Information, Publishing and Technology sectors. She has worked for major publishers, information providers and research companies in Paris, Toronto and London such as the Industrial publisher Metal Bulletin, Euromoney Institutional Investor Plc, Datamonitor Plc, Aventail Ltd, and more recently as the Sales and Marketing Director for the specialist researcher ABS Energy Research.

She has experience of designing marketing strategies and turning them into sales strategies and implementing them in the financial services, technology, industrial and energy sectors.

She has worked in a variety of sales roles from New Business Development Manager, Senior Account Manager, Sales manager with responsibility for European sales, which involved training a sales team and working closely with the Marketing team and Sales and Marketing Director.

She has extensive sales/marketing experience and understands the issues and processes of a large corporation and the balance of cost versus the effectiveness of campaigns that is critical in a small company. She has worked with clients including ING Bank, ABN AMRO, Reuters, and ABB.

Heléne Wetterskog – Consultant -Strategic Marketing

Heléne Wetterskog has over 16 years experience of strategic marketing in Sweden and internationally. After graduating from IHM Business School with a marketing and economics degree she has held a number of Marketing Manager and Director positions in the IT sector. She worked with sales and marketing to make sure that they do not work in isolatin but as a “team”. She has experience of both SMEs and large corporations and understands the differing issues and processes involved. She understands how to drive marketing within a small, medium and large organisations and how fundamental a solid sales and marketing strategy is to the long term success of the business whatever its size. She has worked for Intergraph, IBM, Philips and TenFour.

She has extensive experience of Business Development and Marketing and understands how to drive marketing in a changing environment. Her wealth of experience in Business Development and Marketing make her a prime candidate for projects involving both planning and implementation of marketing and communication strategies, as well as turning them into sales strategies.

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